The ask
Re-design the Grindr app to reflect its origins, related to mixing, mingling, and unity.
The human truth
Gay men deserve a dating app experience as inviting and inclusive as it's straight-focused counterparts (ie. Tinder, Bumble, Hinge, etc.).
The solution
A brighter, more inviting app with a dual-interface experience to accommodate more than just hookups.
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Insights
Gay men struggle with loneliness and depression more than other demographics.
Gay men share similar ideals when it comes to unattainable standards of beauty. If you've ever heard the phrase masc 4 masc, it's clear what this insight is referencing.
Roughly 42% of people who identify as LGBTQ+ feel a need to hide their identity in fear of discrimination.
Dark, secret, intimidating.
The current Grindr is infamous for its mask icon, interface of dark colors, and design that feels like a meat market of headless torsos. These elements cause the audience to feel like they can only use the app secretly, which is far from it's intent.
Back to their roots.
The new interface focuses all of its attention on the fundamentals of the app: chatting, and unity. The interface features two new ways to explore the app, plus a much brighter, inviting interface.
2 is better than 1
Quick fun and quality dates are two very different interactions. It's about time the interface looks like it's meant for more than just hookups. Both interfaces focus on distance, centered around the user's profile, and they're designed to be navigated like a map.
Other than that, the two are completely unique.
Web Interface focuses on convenience and connection.
Web Interface is best used for chats and quick fun.
Wheel Interface re-invents the "tap" in a user-friendly, and meaningful way. Swipe on another profile to tap them. If they tap you back, then you've matched.
Wheel Interface is best used for dates, friends, and networking.
web profile
wheel profile
