My passion for art direction stems from an exploration of other passions like piano, architecture, and graphic design. I love music for the emotion behind it, architecture for the clean lines and real-world application, and graphic design for visual storytelling. Those transpired into my interest in advertising.

 

Within the world of advertising, I’m really drawn to branding –– for a number of reasons. For starters, a person doesn’t fall in love with a company, they fall in love with a brand. Without their air-tight packaging, clean lines, and the luxurious feeling of their product in your hand, I guarantee there would not be a single hipster barista with a waxed-up mustache from end-to-end and the Apple logo tattooed on their wrist. Branding is the intersection between the imperfect lives that humans live, and the boring, robotic world of capital that we live in. It makes everything around us more colorful. More interesting. Branding is remarkable, and sparks conversations. It’s the reason we prefer Starbucks over Dunkin and also the reason someone reading this is disgusted I would make that judgment. It’s not a leap to assume that same person probably has “Dunkin” tattooed on their wrist. 

 

Wrist tattoos aside, I digress.

 

In the simplest way that I can describe it, I love branding because it feels like what I’m meant to do. It’s the one thing I’ve found that cultivates all the things I enjoy. Plus, it never fails to impress me. I could truly go on and on, but I’ll end with this: branding gets me. And I get it. And I have that tattooed on my wrist.